Entry #3 Digital Identity

    Digital Identity is the persona that an entity represents itself online. Anyone that is sitting behind a computer will most likely have one. The best examples of people with strong digital identities, are internet celebrities such as youtubers and viners. They express the best parts of their lives online over multiple platforms and have a huge following of people because of this. However, any kind of person can have one such as yourself or a company.
 

   2013 was an era of innovation for companies. They started to advertize themselves in a way that would relate to millennials. They needed to make them selves trendy and relatable to younger groups. Therefore, Wendy's started a change in marketing campaigns with their hashtag #Pretzallovesongs. In order to advertize their new Pretzel Bacon Cheeseburger, they asked the world to laugh with them and send in hilarious tweets about their new burger. This started a series of videos where artists would sing tweets in a catchy and amusing way. It was a huge success that led other companies to try to follow in the same way.

    Remember all those crazy weird old spice commercials, well they tried upgrading themselves to posting weird memes on twitter. They are one of the many brands that followed Wendy's in staying relevant in the online world. Nowaday's, Wendy's posts to their twitter account daily and have 2.5 million followers following the #freshneverfrozen hashtag and countless memes. 
   They know who their audience is and know what kind of hilarious content they need to provide to get thousands of likes to inadvertently get people to purchase their food.
    Wendy's is as smart as a company can get. They started a chain of connecting to thousands of people through the use of comical tweets. They have a system down that ultimately works and other companies have followed this formula changing the game for companies around the world. 

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